Business management at UEM (WSEiZ) in Warsaw – why is it worth it?
Why is it worth it?
FOR WHOM WAS BUSINESS MANAGEMENT CREATED?
Graduates of this specialization will possess the competencies required to conduct critical analysis, interpretation, and evaluation of phenomena and management processes within a company, with particular emphasis on the international context.
PRACTICAL ASPECT OF THE PROFESSSION
During the studies at UEM you will gain knowledge about:
- making strategic decisions under conditions of risk and uncertainty and internationalizing business operations,
- conducting a review of the current activities of the company and preparing development strategies based on available resources,
- managing supply chains.
PROSPECTIVE EDUCATION
The Business Management specialization equips graduates with essential skills to achieve success in various sectors and industries. Graduates of this program are flexible, ready to lead enterprises, and have the potential to influence the development of organizations and the economy as a whole.
Subjects
SubjectsSUBJECTS FOR BUSINESS MANAGEMENT SPECIALISATION:
Neuromarketing
Marketing decision analytics
Marketing and social communication
PR Strategy and campaign
E-Marketing and its tools
Corporate social responsibility
Corporate image creation and management
Reputation crisis management
Territorial marketing and place branding
Diploma seminar
COMMON SUBJECTS TO ALL SPECIALISATIONS FOR THE SECOND CYCLE STUDIES IN MANAGEMENT:
Business English
Management concepts
Macroeconomics
Modern art
Selected problems of contemporary culture
Forecasting and simulation
Civil law
Ethics in management
Statistics in management
Psychology in management
Managerial accounting
Managing innovative processes
International marketing
Theory and decision-making systems
Negotiations and diplomatic protocol
Organization coopetition strategies/point]
Methods of creative problem solving
Knowledge management
Project management
Consultation and writing the diploma thesis
Professional practice
