Corporate Management

Corporate Management

Specialty

Master Program (second-cycle studies)

Corporate Management at UEM (WSEiZ) in Warsaw – why is it worth it?

Why is it worth it?

FOR WHOM WAS CORPORATE MANAGEMENT CREATED?
Graduates of this specialization will possess the competencies required to conduct critical analysis, interpretation, and evaluation of phenomena and management processes within a company, with particular emphasis on the international context.

PRACTICAL ASPECT OF THE PROFESSSION
During the studies at UEM you will gain knowledge about:

  • making strategic decisions under conditions of risk and uncertainty and internationalizing business operations,
  • conducting a review of the current activities of the company and preparing development strategies based on available resources,
  • managing supply chains.

PROSPECTIVE EDUCATION
The Corporate Management specialization equips graduates with essential skills to achieve success in various sectors and industries. Graduates of this program are flexible, ready to lead enterprises, and have the potential to influence the development of organizations and the economy as a whole.

Subjects

Subjects

SUBJECTS FOR BUSINESS MANAGEMENT SPECIALISATION:

Neuromarketing

Marketing decision analytics

Marketing and social communication

PR Strategy and campaign

E-Marketing and its tools

Corporate social responsibility

Corporate image creation and management

Reputation crisis management

Territorial marketing and place branding

Diploma seminar

COMMON SUBJECTS TO ALL SPECIALISATIONS FOR THE SECOND CYCLE STUDIES IN MANAGEMENT:

Business English

Management concepts

Macroeconomics

Modern art

Selected problems of contemporary culture

Forecasting and simulation

Civil law

Ethics in management

Statistics in management

Psychology in management

Managerial accounting

Managing innovative processes

International marketing

Theory and decision-making systems

Negotiations and diplomatic protocol

Organization coopetition strategies/point]

Integrated management systems

Methods of creative problem solving

Knowledge management

Project management

Consultation and writing the diploma thesis

Professional practice

 

Check programme modules within basic sciences.

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